Hi, I'm Erin.
Social-first marketer and distribution engineer for emerging tech brands.
Profile
Systems thinking is how I’m wired. Marketing and comms is where I’ve put it to work.
I managed social for one of the most influential voices in biohacking and longevity, produced events featuring some of the biggest names in outdoor sports, and led social for major brands and ecosystems in crypto.
I direct cross-channel orchestration for earned, owned, and paid media. I love engineering systems that bring brands and products to life.
To me, content production has always been an engineering problem. A social post is never just a social post. An exclusive is never just one story. A sponsorship is never just a logo. Each is the visible surface of a much larger web of objectives, conversations, and decisions. How that web is structured shapes everything that comes out the other end.
For the first time, we have tools capable of working across that entire web. Agentic workflows are the most powerful force multiplier I have ever encountered and, I believe, among the most consequential technologies humanity has ever created. They are still in their infancy, and their power will grow exponentially in the near future.
This next chapter is about leveraging the world’s most powerful technology in the most effective way. That depends on vision, and AI doesn’t have one. I do. On every brand I launch and every project I work on, I know where we want to end up, how we’ll get there, and every step along the way.
- [headline role] roles
- consulting work
In 2013, I went on a NOLS expedition, where I spent 30 life-changing days immersed in the Alaskan wilderness. This trip was the culmination of the early days of my journey into a life of sobriety, and an astonishingly beautiful preview of the life I would eventually build. That deeply intimate experience of living so deliberately in nature stirred something deep inside me that never ceases to guide me. It's also what inspired me to start rock climbing. By way of climbing and mountain running, I've explored some of the most remarkable places on the planet and pushed far past my perceived physical and mental limits. Above all, I seek to challenge myself and challenge norms, pursue adventure and rigorous thinking, and cultivate mindfulness in ordinary activities.