On growth
- Content is a product. Ship it.
- Every person is a channel.
- Your voice is your voice on every platform.
- Platform-first on format. Never on identity.
- Social is not for sending people somewhere to read something.
- We need new media.
- Own a topic. Earn topical authority.
- Participate. Don't broadcast.
- AI dropped on chaos reproduces the chaos faster.
- AI is a force multiplier.
- On-brand by default. Fun is the salt and pepper.
- Straight from the PRD, not the blog.
- Brands evolve. Steer the evolution.
Your philosophy on growth goes here. Opening: the core belief, in one or two sentences.
Middle: where it comes from. A story, an experience, or what you've seen work and not work.
Close: how it shows up in the way you work with a team or a client.